The Complete Guide to SaaS Marketing Metrics

Ryan Law
Ryan Law
Dec 5, 2016 · 6 min read
Discover core metrics to control your SaaS business.
@bmacaitis

Section 2: Marketing Metrics

@BostonVC

1) Unique Website Visitors


2) Email Subscribers


3) Leads


4) Marketing Qualified Leads (MQLS)


5) Sales Qualified Leads (SQLS)


6) Opportunities


7) Paying Customers


8) Free Trials & Demo Requests

Lincoln Murphy

Understanding Conversion Rates


9) Visitor to Lead


10) Lead to Customer


11) MQL to SQL


12) Free Trial to Paid Customer

Guy Nirpaz

13) Marketing Spend:Average Contract Value


14) Month-on-Month MQL Growth Rate


15) Month-on-Month SQL Growth Rate


The SaaS Growth Blog

Cutting-edge strategies and advice for SaaS founders looking to scale their business.

Ryan Law

Written by

Ryan Law

I help SaaS companies grow with content marketing. I also drink Scotch. Sometimes together.

The SaaS Growth Blog

Cutting-edge strategies and advice for SaaS founders looking to scale their business.