The Yankees Love Them Some Good Ol’ Cash
If you haven’t heard, the Yankees have stopped allowing their fans to print out physical tickets to games in 2016. The reason behind it was to reduce ticket fraud, which inevitably takes away from a big source of revenue for the club. Or any sport’s team, because business.
But, it’s believed they’re actually, probably only doing it to fuck with StubHub. StubHub (as we all know by now unless you live in North Korea), is a service that lets people buy and sell aftermarket tickets. Not surprisingly, they’re actually the world’s largest ticket marketplace. By a lot. They run shit. We’ve probably all used them.
So what’s the Yankee’s beef with StubHub? They don’t like that anyone can hop on StubHub’s site and buy tickets for premium locations at a way lower cost than their original price. This means the Yankees lose a lot of money. And the Yankees love money, they love it.
So big deal. The Yankees don’t want to lose money. Nevertheless, to offer up some facts, Yankee’s COO Lonn Trost went on WFAN and said,
“It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount.
he also blurted out,
“And quite frankly,” he added, “the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.”
Of course people are up in arms about that second part. Trost probably could have did without adding it, but let’s be real: the Yankees are a pretty elitist team. Trost having said this could show that he is out of touch with fans, or that he actually just works for the Yankees.
People have always hated the Yankees for, oh I don’t know, spending massive amounts of money? Rich people spend massive amounts of money and hate losing it, so of course those are his thoughts.
So he’s pretty much on brand here.
It will offend people, but his main point makes sense. If you’re paying a high price for a product, you expect certain standards to come along with it, such as seat quality and how those around you are expected to behave. It’s just how money works.
Maybe it’s not comfortable for people to talk about. People jump on the equality bandwagon or yell about class separation. Commerce doesn’t care about that. If you want the best experience, you pay the higher price, and you’re entitled to a certain standard for having paid said price.
As a customer, you don’t go to fancy restaurants and expect dollar menu food.
Nobody wants to pay premium prices to sit in nice seats in a comfortable environment if just anybody off the streets can easily do the same. It kind of defeats the purpose.
So yeah, Trost is dumb for saying it that way, but it’s still reality.
As far as what this type of move brings, it’s unclear. Aftermarket tickets are big for many reasons. From fans that can’t make a game and want to recoup some money all the way to parents on a budget who want to take their kids to a sporting event. This could end up hurting the Yankees more in overall attendance, than if they just tried to find a more fan-friendly solution.
This is the Yankees though, shouldn’t be shocked.