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The School of Mobile
A collection of lessons, stories, and musings about all things mobile
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10 Unique App Marketing Strategies
10 Unique App Marketing Strategies
By: Andrew Gazdecki
Apptentive
Feb 23, 2017
21 Best Resources for Mobile Product Managers
21 Best Resources for Mobile Product Managers
Mobile product managers have one of the most challenging roles in any organization. As a mobile PM, you have to manage people from top to…
Marissa Smith
Feb 16, 2017
What #CustomerLove Means To Me
What #CustomerLove Means To Me
Love.
Robi Ganguly
Feb 14, 2017
The Five Mobile Marketing Metrics That Matter Most
The Five Mobile Marketing Metrics That Matter Most
Gone are the days of measuring an app’s success by downloads and ratings. Instead, here are five more meaningful mobile marketing metrics…
Alex Andrade-Walz
Feb 10, 2017
How to Reach the Top Charts: Three Strategies from Successful Shopping Apps
How to Reach the Top Charts: Three Strategies from Successful Shopping Apps
Mobile is the future of retail, and retailers are being forced to adapt quickly by increasing investment in digital strategies or face…
Marissa Smith
Feb 8, 2017
10 Tips for Providing Meaningful Customer Service
10 Tips for Providing Meaningful Customer Service
Why do customers leave companies? A study by Rockefeller Corporation found the majority (68%) of consumers leave because they don’t believe…
Robi Ganguly
Feb 2, 2017
Mobile App Churn: Causes, Warning Signs, and Prevention
Mobile App Churn: Causes, Warning Signs, and Prevention
Only 25–40% of new customers will re-launch an app after the first week. Learn how to beat the churn average in this handy article.
Gabe Kwakyi
Jan 31, 2017
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