The Scoop: Vol 4. Mixpanel’s email marketing research; Mary Meeker’s 2016 internet trends; @hyperisland’s toolbox.
This week, Mixpanel published excellent benchmark data on what makes successful email marketing campaigns. Looking back over the past couple of years, they evaluated 1.7 Billion emails sent through their platform to learn about open rates, subject lines, personalization, and even vernacular. Some great stuff in here including infographics for use in presentations.
Why do people open emails? http://tmplabs.info/scoop-vol4-email
Each year, Kleiner Perkins partner Mary Meeker shares her internet trends report. In it is a tremendous amount of information about everything from global internet and commerce trends, to the trends driving advertising, communication, and how we interact with our computers. This annual presentation has a history of predicting the behaviors that drive today’s strategies and tomorrow’s investments.
2016 Internet Trends Report: http://tmplabs.info/scoop-vol4-meeker
Let’s play a game: Indie Band or exercise that will radically change the way you work? Ok, ready? “Rollercoaster Check-In”? What about “Stinky Fish”? “Appreciation Train”? Indie Bands? Maybe? But definitely exercises that can have an impact on how you work with your team or customers. Hyper Island (not an Indie Band) is a organization that designs learning experiences designed to challenge how companies and individuals grow and stay competitive in an increasingly digitized world. And because they’re sweethearts, they’ve made a number of their exercises free! They have exercises designed to energize a room; unlock innovation; teach you self-leadership; make change through action; and build stronger teams. File this under awesome.
We’re TMP Worldwide and we have a history of predicting, defining, and creating the future of our industry. Join us? http://tmplabs.info/medium-the-scoop
