Stop Paying For People Who Don’t Read Your Emails
How to control the cost of sending a newsletter
If you are an author or sell products online, you probably email your customers on a regular basis. Even using a free service to send these messages can have costs. Most mailing services charge a premium based on your list size. MailChimp, the service I use, is free for up to 2000 subscribers. If I exceed 2000, the price escalates dramatically.
When I first started News From Natalie, I never in my wildest dreams imagined I would exceed 2000 subscribers. On December 31st, just 10 months after starting my newsletter, I had 1506 subscribed contacts. In a few more months; I was going to have to pay a significant amount of money to keep reaching my readers.
Why Pay For “Fake” Subscribers?
This caused me to think about return on investment. Was I willing to pay for an open rate in the high 40% range. Could I do better than a 19% click rate?
Having 1500 subscribers is a great feeling, but if only 600 of them are opening my emails and just 300 of those people are engaging with the content, why would I pay $50 a month?
An unfortunate truth is, when you build your mailing list with reader magnets, you will have people who unsubscribe as soon as they get their free book. I have no problem with…
