The Benefits of SEO
What is SEO and how it can help your business succeed in this online world
Today, consumers expect their favorite business and brands to connect with them digitally. Your prospective customers expect responsive 24/7 customer support, clear information on your website and exciting updates about your business. Your online presence is how most companies are discovered and their credibility is assessed.
Does your brand seem reputable?
Does your company seem knowledgeable?
Does your social media remain relevant and interesting? What reviews have past users left on your service?
Consumers ask these kinds of questions when judging you and your competitors.
Most online experiences begin with a search engine search. 93% of online experiences begin with a search engine and 47% of people click on one of the first 3 listings (SEJ 2016). Internet users spend an average of 6 hours and 30 minutes online every day and 8 out of 10 US adults go online each day (Oberlo 2019). Quite simply — most people find out about your business through their search engine results and your Google, Yahoo and Bing rankings matter. Fortunately, your business’ page rank on search engines can be improved.
Search Engine Optimization (SEO) is the process of improving a website in ways that increase its ranking in search results when users search for specific words and phrases.
About SEO:
SEO can be performed by improving the content and metadata on a webpage. Most websites are built using underlying HTML and CSS code. Within each website are thousands of tags that give a webpage its structure. Search engines see these tags and assess the word content on your website to assign you a performance score.
When a user enters a certain keyword — for example, “flower shops in San Diego”, the businesses with the highest scores for each keyword are promoted on the first page and top of the search results. These businesses are more likely for people to visit their webpages and buy their products.
The genius of search engines is people are most likely looking to purchase whatever they are searching for. By searching for “Toyota cars” or “local restaurants” — the user told the search engine and you that they WANT a certain product. The user is already primed when your website listing appears. Only the users who enter certain keywords see your business listing. Thus SEO, can be used for audience targeting to promote your business to people who are looking to buy your products and services.
Search Engine Optimization (SEO) is not to be confused with Search Engine Marketing (SEM), which is the process of buying search engine ads.
The Benefits of SEO for your business:
SEO can help physical and digital business achieve several of their most important goals. Here are some of the most valuable metrics:
- SEO can enable more product sales
- SEO can be used to target customers who are searching for certain terms and are more likely to buy your product
- SEO can enable higher page views and allow more people to discover your business
- SEO can foster a higher element of trust, since the highest ranked sites tend to be the most popular and trustworthy
- SEO can enable you to bypass your competitors by allowing you to be discovered earlier in the search results then they would
How to boost your online presence:
We recommend all of our clients start with -
- Redesigning your website to resolve content, security and mobile-responsiveness issues
- Engineer your website for SEO performance
- Be present in online listings and social networks to enable discoverability
- Setup a SEM budget
- Consider including email marketing and content marketing in your marketing plan
How The SD Coders can help:
We are professional software engineers with deep experience launching high-quality websites and mobile applications. We will redesign your digital presence and help you understand any aspects of online strategy you want to improve.
We can assign one of our marketing analysts to help you design and execute a marketing plan. Contact us to design an online success plan to help you overachieve on your business goals.
Visit us at: thesdcoders.com
