Google Adds a New Way to Create a Following From SEO
Google recently announced that it will alter search rankings to prioritize first-hand experience and that it will make sites you visit often more visible. What this means for content creators in many niches is that it will be easier to create a following and, ultimately, a loyal community, by using Discover and Search together.
Let’s begin with a summary of the most important information from Google’s announcement.
To help you more easily keep up with searches or topics you come back to a lot, or want to learn more about, we’re introducing the ability to follow exactly what you’re interested in. Let’s say you’re training for your first half marathon, and you’ve come to Search looking for tips on getting in better running shape. Tap the “Follow” button in search results and you’ll automatically see articles and videos about marathon training on Discover, the homepage of the Google app. From Discover, you can jump right to the search results page to see more new-to-you content and perspectives related to what you follow.
Starting later this year, we’ll also make it easier to find and visit your favorite sites. For example, if you’ve searched for something a few times, like DIY instructions for a backyard project, and keep returning to the same web page, our systems will recognize that and bring the site to…
