A Gawker Data Postmortem

6 Tricks That Got This Website Millions of Clicks

It’s hard to remember, but there was a time when Gawker was one of the most popular properties on the web. This trailblazing blog captured the attention of millions, spawned a collection of hit sites, and forever changed the tone of journalism. Instead of a deferential posture towards public figures, Gawker was full of antagonistic…