Apples Behind the Mac Campaign Signals the Dawn of a New Economy

Mike Bruening
Jan 31, 2021 · 4 min read
Apple: Behind the Mac

Tom Hanks’ image working on his Macbook leads off the new Behind the Mac ad campaign from Apple. What follows is a series of black and white pictures and short videos of artists and advocates staring into their Macs, all deep in thought and ensconced in their work. A couple of smiles but most of the pictures show a diverse group of people earnestly at their job, several frowning…