Here’s How Smart Restaurateurs Capture Online Sales

Sonal Mishra
Jan 29 · 4 min read
Online Ordering System for Restaurants

The food and beverage industry constantly witnesses new developments in tech and marketing. It is a competitive space, and restaurants need to be on their toes to keep the business afloat.

As more and more restaurants have decided to offer only food delivery and cut out in-house dining altogether, it is a good idea to be on the lookout for different strategies that can help you increase online sales. In this article, we’re going to discuss the top 5 strategies to help you set up your restaurant for success.

Personalized Packaging

Every time you send out a food delivery, make sure you put in a handwritten note. While this may seem old fashioned, it is actually an effective marketing tool. Instead of tossing away the packaging immediately and diving into the food, customers will pause and take a moment to read the note. This positive experience is one they’ll keep in mind and appreciate, leading to a better brand image for you, and subsequently more orders.

Nite Owl, a restaurant in the USA connects with its customers in this manner. Apart from handwritten notes, you can also send out keychains of a customer’s initials. Make sure the aesthetic of your personalized packaging matches your brand logo too.

Checkout with multiple payment options

FreshBytes online ordering system provides several payment alternatives, including Google Pay and Apple Pay that can increase the probability of customers completing the purchase and becoming a loyal customer

Partnering with Influencers

Effective Google Ads

When a customer sees the name of your brand at the top of the list, they’ll likely click on the result and check out your website and menu too. This increased accessibility with just one quick Google search can work wonders in bringing in more online sales. Setting up a Google Ads campaign can take some time and money, but it is immensely profitable in the long run.

Innovative Deals Tailored to your Location

As Starbucks responded on Facebook, the banter went back and forth between the two brands. This soon led to a ton of posts on social media by Romanians all over the country discussing the event. Memes were made and practically everyone was engrossed, ready to see what would follow. With one catchy billboard slogan, a local company was able to win the hearts of Romanians everywhere.

To spread the word about your brand, you need to start by connecting with customers in the language that they understand better. Offering tempting deals is one thing, but making references to pop culture, local events, and holidays that enkindle them is sure to drive them to your brand.

All in all, there are many ways in which you can step up your online sales. It’s important to stay on top of your game and change your marketing strategy now and then to keep up with customer preferences.

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