I Didn’t Faint Over Fenty Beauty
First, I want to preface this post by stating that I am not a hater. Haterade does not run through my veins, and hatin’ is not what I am here for. However, I do speak the truth, and the truth is, no matter what anybody says, diversity is a buzzword, a marketing term meant to make people feel that good is being done when nothing special is happening at all.
Therefore, I wrote this blog post about the premiere of the Fenty brand a few years ago but let it fall to the wayside. I wanted to see what Fenty would become before I shared my thoughts.
Now, in the year 2021, we see that Rihanna has ridden the Fenty wave into billionaire status, so it seems like the perfect time for me to address some of my issues with Fenty Beauty and the many reasons why I still don’t understand most of the hype.
The Origins of Fenty Frenzy
As you may or may not remember, even before Fenty Beauty premiered there was a buzz in the social media streets. The ad campaigns were widely spread, featuring women of many colors with their golden glows. And I’m not going to lie, I was excited about the brand.
