The Shadow
Published in

The Shadow

Three Reasons to Expand Writing Beyond Your Niche

Specialize in a niche to make money. Step outside it to get the wallet to hold them.

In 1955 Raymond Kroc, a mixer salesman, opened his first franchised McDonald restaurant. He was 53 years old. At an age when most think about retirement, he was searching for new enterprises. Were he to focus on his niche, he would have…



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Mihai Sandu

A software developer interested in writing about programming, technology, environment, and self-development. Twitter @mihais77