The Shadow
Published in

The Shadow

Why Isn’t Your Advertising Working?

You’re boring.

Photo by Sammy Williams on Unsplash

I doubt if one campaign in a hundred has a good idea.” David Ogilvy

Way back in the dark ages of television, an engineer working for the Zenith Radio Corporation in Chicago created the mute button. Actually, his boss requested it. He was called “The Commander,” and he hated commercials. He figured the constant interruption would kill television. Rather…

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Robert Cormack

Robert Cormack

8.2K Followers

I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.