5 Marketing Metrics Every Marketer Should Know
In today’s data-driven world, marketing has become more measurable. What used to be qualitative art is now transforming into a quantitative science. Yet, this has given birth to a new type of confusion — which metrics to follow? How do you prioritize as a marketer? Let me share the top 5 that helped me in my career as a Marketing leader for startups and multinational companies.
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV / LTV)
- Marketing Return On Investment (MROI / ROI)
- Cost Per Lead (CPL)
- Cost of Retention
These are excellent starting points that can help you become more data-driven.
Read the full article to know how to calculate and use them —