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The Shortform

5 Marketing Metrics Every Marketer Should Know

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In today’s data-driven world, marketing has become more measurable. What used to be qualitative art is now transforming into a quantitative science. Yet, this has given birth to a new type of confusion — which metrics to follow? How do you prioritize as a marketer? Let me share the top 5 that helped me in my career as a Marketing leader for startups and multinational companies.

  1. Customer Acquisition Cost (CAC)
  2. Customer Lifetime Value (CLV / LTV)
  3. Marketing Return On Investment (MROI / ROI)
  4. Cost Per Lead (CPL)
  5. Cost of Retention

These are excellent starting points that can help you become more data-driven.

Read the full article to know how to calculate and use them —



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Mofrad Muntasir

Mofrad Muntasir


3x Top Writer ⚡ 10+ years in Marketing & Growth Hacking. ⚡I help others in personal growth, branding & finance. ⚡Join