The Shortform
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The Shortform

A Killer Headline is Only 60% of the Battle. What’s the Other 40%?

It’s not flowery words

Photo by Brian McGowan on Unsplash

What do you need to make a story? A beginning, a middle, and an end.

The headline is arguably the most important part of an article, as it’s what draws in the reader. But what do you do once you’ve got them in, curious visitors?




The Shortform is dedicated to the quick read. If you are looking for some tiny nuggets of knowledge or some easy entertainment, you came to the right place. Specially designed for consuming content when you are short on time or energy.

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Ilana Lydia

Ilana Lydia

A theater person/writer/reader of curiosities. A believer in wonder.

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