The Shortform
Published in

The Shortform

Anatomy of Great Copywriting #5

Chop it like it’s hot.

No one actually enjoys reading a textbook. People read textbooks because they need compressed knowledge for academic purposes. Yet some people may enjoy it nonetheless, but an online audience is a different beast.

People reading your stuff online don’t want to learn for an assignment, they want to be entertained, educated, and enticed. Your…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tom Fenske

Engineer | SEO Writer | Dad of a GenAlpha Kiddo | Talking about Digital Parenting, Millennial Finance and the Power of Writing.