Jun 3, 2021
1 min read
Anatomy of Great Copywriting #5
Chop it like it’s hot.
No one actually enjoys reading a textbook. People read textbooks because they need compressed knowledge for academic purposes. Yet some people may enjoy it nonetheless, but an online audience is a different beast.
People reading your stuff online don’t want to learn for an assignment, they want to be entertained, educated, and enticed. Your…
