The Shortform
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The Shortform

Anatomy of Great Copywriting #5

Chop it like it’s hot.

No one actually enjoys reading a textbook. People read textbooks because they need compressed knowledge for academic purposes. Yet some people may enjoy it nonetheless, but an online audience is a different beast.

People reading your stuff online don’t want to learn for an assignment, they want to be entertained, educated, and enticed. Your…



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Tom Fenske

Engineer | SEO Writer | Dad of a GenAlpha Kiddo | Talking about Digital Parenting, Millennial Finance and the Power of Writing.