Beyond Niching, Focusing, and Maximizing as a Freelancer

Photo by Andrea Bertozzini on Unsplash.

Niching, exquisitely-wrought branding, hyper focus, and the strategic optimization of every minute, every dollar, are reasonable and effective ways to run and build a business or solo empire. But I resist those things for the most part even as I have relied on discipline, ongoing learning, productivity hacks, and long-term thinking as routes to sustainability and peace of mind in my own 35…