The Shortform
Published in

The Shortform

Famous Copywriter Gary Halbert Found Love With His Personals Ad

Targeted storytelling style wins a lady’s hand

Portion of Personals ad in L.A. Weekly in 1985
Click the author’s image to read the entire full-page Personals ad and get links to Gary’s lessons

Revered as a great copywriter for the millions he earned, Gary C. Halbert was known for his full-page print ads used to sell products in the direct response style. Today, you can find his lessons in copywriting online for free. His advice is timeless. His magnetic method pulls you in.

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Jan Carroza

Jan Carroza

Author | Instructor | ROI-driven problem-solver | Improve conversions for SMBs | Online & offline direct response expert | Forecasting marketing directions