Goodbye Followers and Hello Subscribers
The internet is changing
You might feel it too.
The original “follower” model that once made the internet so exciting for creators is all but gone.
When you’re writing on Medium or creating on Instagram or Facebook your following isn’t as important as it used to be.
The “subscribe” button is “foundational” to this shift
But what will the internet look like in the future, and how will subscriptions play a part?
To help us figure this out, I invited Simon Owens on my Online Writing CLub podcast.
He’s a seasoned journalist and media expert.
Simon’s newsletter covers the latest trends in both the Creator Economy and traditional media.
He started his career in local reporting and later wrote for major outlets like The Atlantic, Politico, and Forbes.
In essence he shared that subscribers will be the new currency online, not followers.