Guess What The Most Searched Term On Google In The Last 12 Months Was?

Learn how to use this insight for boosting your success on Medium.

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For the second year running, this term was the most searched on Google.

It’s popular and shows an overall trend:

• users want short and sweet content
• users want to dig deeper if they want to
• users like the visual part of content very much
• users have low attention spans

Can you guess what platform I’m talking about?

Drum roll, please!

The winner is YouTube!

The top search in Google is “YouTube”.

In 2022, it received 3.16B searches.

Facebook, the second most searched term.

Pornhub ranks #3.

How to use these insights?

First of all, if you’re not sharing your content on YouTube you’re missing out.

Second, write about YouTube! It’s super smart to stay up to date on all things related to the platform.

Here’s the list to get more inspiration on what to write about to get more eyeballs on your stories.

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