The Shortform
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The Shortform

How Airbnb Hacked Growth to Become a $100 Billion Company

Photo by cottonbro: https://www.pexels.com/photo/person-using-a-macbook-pro-on-a-white-table-5077048/

In 2007, when designers Brian Chesky and Joe Gebbia were struggling to afford rent, they came up with an idea.

The idea was to rent out their space to people visiting the city for a design conference.

They could post an ad on Craiglist. But the designers never liked the experience & design of Craiglist. So they launched their site and…

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