Photo By: Bill Jelen

Grabbing Attention: It Starts at the Top!

How I Boosted Engagement in My Writing by 11,578% — And How You Can Too

Mastering the Art of Digital Attention

Nimish Jalan
The Shortform
Published in
2 min readOct 14, 2023

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The reason you write on the internet might be different than mine.

However, one thing is for sure, if you write on the Internet, you’d want your ideas to reach as many people as possible.

To enable this, you’ve to master The Headline.

Lately, the engagement on my articles has skyrocketed. In 8 months, I’ve gone from being viewed 47 to 5489 times.

In percentage terms, it’s a staggering 11,578%.

So, how to make this happen?

By writing headlines that tap into people’s desires.

  • Things that take time.
  • Things everyone wants.
  • Things few people have.
  • Things that are hard to achieve.
  • Things you think about the most.
From the Author’s Vault. Going Viral is a Desire Most People Have. It’s the Reason Why This Article is One of My Most Popular Articles Ever.

The sooner you can identify people’s desires, the faster your content will scale.

And once you do, share lessons, share limiting beliefs, and the things you did to overcome them.

This is how I’ve experienced growth.

Do you think you can do it?

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Nimish Jalan
The Shortform

Prioritizing writing, experiments, failure and growth. Committed to write 365 days straight! Come say hi :)