Temu: Is It Too Cheap To Be Good?
Temu’s success depends on this question
Temu (pronounce tee-moo), a new online retailer is on fire. Since its rollout in September last year, the application has been downloaded a whopping 24 million times.
With “Shop like a billionaire” as a tagline, Temu claims to offer a range of products at a cheap price.
However I assume, Temu would not want its consumers to “think like billionaires” and start wondering: “Is it too cheap to be good?”
Have you stopped yourself from buying a product just because it was cheap?
Source: https://edition.cnn.com/2023/02/16/tech/temu-shopping-app-us-popularity-intl-hnk/index.html
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