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Its’s Worthwhile to Rethink Your Content Strategy for 2025!
The golden era of “followers” as the primary metric for creators is fading fast.
Followers used to be THE metric.
What’s replacing it? Subscribers. Paid communities. Sustainable businesses.
But how do you transition from chasing followers and virality to building a reliable audience that likes, loves and trusts you and actually votes with their wallets for your work?
To answer that, I sat down with Simon Owens who has written for The Atlantic, Politico, and Forbes. He also helped building a social media network and built his own thriving subscription-based business through Substack with Simon Owens’s Media Newsletter and media podast with top long form creators in the industry.
Our conversation covered everything from leaving Medium to the rise of Notes on Substack, how Patreon proved people will pay for creators they trust to the future of social media and the use of AI.
I hope our interview makes you rethink your content strategy for 2025:
