New Business? The MUST-DO First Thing

If you don’t focus on this, you’re already behind the 8-Ball

Michael Werner
The Shortform
Aug 10, 2022

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Photo by Brett Jordan on Unsplash

Get your prospects' and customers' email addresses.

Immediately.

Whether you’re an artist with a one-page website or a multi-million dollar startup with the greatest new device on the planet…

GET THE EMAIL ADDRESS.

Oh, I hear you: you have a wonderful website, you’re incredibly active on social media, and you know everyone who could possibly be your customer.

GET THE EMAIL ADDRESS.

Platforms, websites, and services come and go, but if you have your prospects’ email addresses, you’ll always be able to contact them and, when appropriate, pitch them on all of your goodies.

I’ve built companies. When I’ve neglected email acquisition, I’ve regretted it.

You won’t be sorry.

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Michael Werner
The Shortform

I write about 1950s -60s America, business, and publishing; mostly fun things, but sometimes I cry. I also share recipes from my wife’s Aztec ancestors.