Sell the hole, not the drill.

Photo by Matt Antonioli on Unsplash

I recently read this and it had such an effect on how I viewed everything in marketing.

Sell the hole, not the drill.

There are a ton of drill companies, so competition is natural.

But how you market the results of your product is where you differentiate yourself.

Gaining an emotional response from customers is consider a “holy grail” when it comes to marketing.

Use results and how your products makes them feel.

That’s how you stand out.