The Physical Goods Bias
Does this sound familiar? You are totally cool with ordering pizza worth 20 bucks several times a month. When it comes to a 5$ subscription to a service you like, you hesitate and over-think if it’s really worth it.
It appears like the willingness to pay a certain amount for digital goods is way lower than it is for physical goods. Is it just the fact that we don’t value what we can’t touch? Or is it a generation issue?