The Shortform
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The Shortform

We’re All Flawed So Why Do We Keep Pretending We’re Not?

It’s not about perfection. It’s about the process

I hate it when people say things like “nobody’s perfect”. Don’t you?

To seek perfection is a wasted effort.⁣

Except for the engineers and doctors out there, please, strive for perfection! Our lives literally depend on it.
But for…



The Shortform is dedicated to the quick read. If you are looking for some tiny nuggets of knowledge or some easy entertainment, you came to the right place. Specially designed for consuming content when you are short on time or energy.

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Divad Sanders

Educating first-gen founders on the marketing strategies that legacy companies use to grow their brands.