BUSINESS | GROWTH

Why Content is Important but Distribution — Importanter

Don’t design the perfect flyer or write a flawless article

Photo by Drew Farwell on Unsplash

It is more important to let clients know you exist rather than endlessly tweaking the degree of curvature on your flyer heading.

Reach out and let people know you’re there.

Provide awareness about the value you can add.

If you are sure that someone will find your corner of the internet interesting — when developed to full potential. That person will find it interesting at 90% too.

Get out there.

We spend too much time perfecting design and too little on establishing distribution.

This is true for both digital and physical products.

• See who you want to reach out to, and collect the information — Create a Client Database
• Establish touch-points — Email, Whatsapp, Messenger, DMs, etc.
• Reach Out, Consistently — with what you have NOW (NOT the perfect poster)
• BONUS — Automate the above to scale exponentially.

To the Perfectionist in Me, Goodbye.

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