PSYOPS or psychological operations

PSYOP conveys messages via visual, audio, and audiovisual media. Military psychological operations, at the tactical level, are usually delivered by loudspeaker, and face to face communication. For more deliberate campaigns, they may use leaflets, radio or television. Strategic operations may use radio or television broadcasts, various publications, airdropped leaflets, or, as part of a covert operation, with material placed in foreign news media.

So when someone tells you that leaflet, song or tv ad is about me, you should know this could be true.

Mainstream