A Nancy Drew Mystery Solved for Side Hustlers with Physical Products

The Case of the Overperforming Apple Orchard

Photo by Skylar Zilka on Unsplash.

At the very beginning of my life as an independent book publisher, a corporate exec who retired early to publish a series of hiking and biking guides told me something that registered as meaningful but took me years to unravel: the number one place where his books sold — to…

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