Finding your business niche — and why most gurus have this wrong

Photo by Kelvin Moquete on Unsplash

“Who is your ideal customer?”

I get asked this question a lot, especially at networking events. When I first started my business, I put a lot of mental energy into this question. It’s one of the very first things business owners are told to think about: “you need a niche! If you serve everyone, you serve no one!”