Grow On Etsy: 6 Lessons From 300+ E-commerce Sales
How to grow an Etsy store
August 2023 Update* — While the lessons documented below are still valid, I am currently not operating these stores. For several months after I wrote this piece, I kept selling and switched platforms. I’ve made some slight updates to this article to reflect these changes.
Cheers.
I (*used to*) run two Etsy stores: Roses from Bones and Infollyble Ink.
Roses from Bones is a writing, art, and music project that inspires people to live on purpose and die without regrets.
- I launched Roses from Bones on Etsy in September 2021
Infollyble Ink is a project that fuses esoteric themes and edgy humor. It’s kind of an “anti-brand” made up of random ideas that my partner and I come up with when we’re hanging out.
- I launched Infollyble Ink on Etsy in January 2022
Below, you’ll find 5 strategies I used to grow both businesses throughout the recent spending slump.
1. The Title Is For Robots; The Description Is For People
The challenging thing about e-commerce copywriting is that you have to write for both humans and robots.
