YouTube Automation: The Passive Income Machine?

Shah Meer
The Side Hustle Club
6 min readNov 30, 2022

Create a long-term and sustainable source of passive income while hardly doing any work yourself.

What is YouTube automation?

YouTube Automation is a type of channel showcasing mostly informative videos regarding a specific niche through edited and complied photos, videos, and a voiceover.

And another thing, the process is entirely outsourced to freelancers.

This monetization strategy is growing in popularity as informative videos are evergreen and can become a long-term passive income source.

The only effort required is to choose and finalize the freelancers to work with in the initial stages.

Here is a complete breakdown of starting and scaling an automated channel.

Popular YouTube Automation Channels

Even though it’s growing in popularity among individuals today, these types of channels have been around for a while.

1. Looper

One of the most popular channels on YouTube, Looper provides breakdowns and analyses of movies and tv shows.

2. Watch Mojo

This countdown channel provides the top 10 videos regarding all sorts of pop culture entities and has a massive audience.

3. TechZone

Every possible type of tech is displayed on this channel, except only videos of that tech with a voiceover.

Who is this for?

There are multiple reasons why an individual would prefer an automated model over the traditional method. Such as:

· Being too camera shy to make videos.

· Not possessing English as a first language.

· Keeping their identities hidden.

· Don’t have enough time to make videos.

· Would like to pursue it solely as a passive income source.

If you are one of these people, continue reading.

How to make money from YouTube Automation

To effectively utilize this method and properly monetize it, the following steps must be properly executed:

Finding a Niche

This is the first and most important step.

To convert this into a viable passive income source, you must choose a niche that has:

· High Demand

· Low-Medium Competition

· High Cost per Mille (CPM)

Once you have the niche, you must niche down further and go into something specific.

For example, if you select gaming:

Gaming Channel> Gaming channel that reviews tech > Gaming channel that reviews tech, specifically keyboards and mouses.

Here are some profitable niches you can go for and then niche down further:

1. E-commerce

It has the highest average CPM on YouTube at $13–20. But you can earn even more than that.

According to Youtuber Joey Gauler, this has one of the highest potential CPMs you can earn, going as high as $150.

That’s because people like to advertise their high-ticket courses on these types of channels.

Within E-commerce you could go for:

· Dropshipping

· Shopify Stores

· Selling on Amazon

· Amazon FBA

· Etsy

· Online arbitrage

2. Technology

The second most profitable niche is tech with an average CPM of $10–12.

There are several ways to niche down with tech as it’s such an incredibly diverse industry. The different types of tech channels you can go for are:

· Countdown Channel

· Comparison Channel

· Review Channel

Additionally, you can add affiliate links to the products to earn even more.

3. Crypto

There is no available data for crypto. But since the average CPM for finance and investing is between $8–18, it must fall somewhere within this range.

This niche is growing in popularity. With crypto you can niche down in a few ways:

· Crypto Investment Strategies

· NFT’s

· Focus on one specific currency such as Ethereum.

4. Finance

Anything you do in the finance niche is guaranteed to be profitable. The various types of channels that you can create are:

1. Real Estate Investments

2. Budgeting and Saving

3. Passive Income

4. Financial Stories (Rags to Riches)

What type of freelancers are required for YouTube Automation?

These are all the different freelance services that you will require in order are:

a) Scriptwriting

b) Voiceover

c) Video Editing

d) Thumbnail Creation

e) SEO Content Writing

You can find freelancers on Fiverr and Upwork and select the ones with low costs and high reviews. The choice you make also depends on your budget.

Required Investment

The minimum cost for each service is $5 with video editing being the costliest. The range for each service will be around $5 to $15.

That comes out to an average of $50 per video

If you aim to produce a minimum of 5 videos per week, your monthly budget should be set at around $1K.

And this is the minimum number of videos you need to be uploading.

But let’s stop right here.

You might be familiar with YouTube’s requirements for monetizing a channel. They are:

1. 1000 subscribers

2. 4000 watch hours over the past 12 months.

Getting to that point might take some time while you continue to spend that monthly $1k.

That same amount could go towards buying an already monetized channel.

It will be a higher upfront investment but will lead to quicker income generation.

Timeframe

Another factor to consider is the amount of time each freelancer will take to provide the content.

Each will take an average of 3 days and that is without taking any revisions into account.

So, it is best to test out the first batch of freelancers and create a commitment with them to provide the minimum required content beforehand to keep up with regular uploads.

ROI

The amount of money you make depends on:

· Your niche

· Number of videos.

· Video quality

· CPM

· Views

And remember, by producing evergreen content, your video will continue getting views for years.

According to several different channels that tried this strategy, they were able to easily reach $10K/month by producing 5 videos a week.

That is an incredible return on a $1K investment.

You can even go beyond ads to truly make this a passive income machine.

You can further monetize your channel through:

· Sponsorships

· Affiliate Links.

Anatomy of a Profitable Video

The best and easiest way to create a profitable video is to study what others are doing. Especially those in your niche.

Steal their methods and ideas.

Beat them by improving upon the:

1. Thumbnail: Make it bright and attractive.

2. Title/Positioning: Should target pain points or generate curiosity.

3. Actual Content: First few seconds should lock the viewer in.

If a certain video is getting lots of views and you create a better version, there is no way people won’t watch it.

Once you find a winning strategy, triple down on it and milk it as much as you can.

Final Takeaway

Initially, the investment will be a bit high, and it will take some time to find a winning formula.

But there is no doubt that if you consistently come up with good ideas that translate into valuable content, you will be on your way to a monster source of passive income and financial freedom.

At the risk of being repetitive, put extra focus and effort on:

1. Researching niche and competitors.

2. Generating profitable content ideas.

3. Finding freelancers that can deliver consistently on every aspect mentioned above.

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Shah Meer
The Side Hustle Club

From Creative Director to Digital Writer. Sharing insights on Writing, Marketing and Monetization.