Raw Entrepreneurship | The Ingredients of Acquiring and Retaining Key Employees from Ground Zero
Introducing Rakesh & Space-O
Back in 2010, Rakesh started his company specializing in mobile application development in Ahmedabad, India. He started with only 1,000 US dollars (roughly 70,000 rupees), an empty office with a few plastic chairs and zero infrastructure. Today, Rakesh’s company, Space-O Technologies, overlooks 3000+ mobile applications with over 20 million downloads, has powered 25+ successful startups and has incubated eleven additional businesses within the company.
Within seven years, Space-O Technologies has grown to over 250 employees with offices in Ahmedabad, Cyberia, Saint Petersburg, Silicon Valley and now Canada.
This is an amazing track record and I wanted to learn more on how it was accomplished. In this piece I’ll be focusing mainly on two things, 1.) How Rakesh acquired top talent from ground zero and 2.) after becoming established, what he does now to retain his key employees.
Building a Talented Team from Ground Zero
Going back to the beginning, Space-O was just an empty office. Rakesh acquired clients found on elance.com and obtained enough work to support a small team. He was good at selling his services. Really good. In fact, so good that he couldn’t keep up. He had to expand his operations and start hiring.
Facing reality, having an empty office with no staff makes qualified candidates feel insecure about pursuing a career at your company and talented engineers in Ahmedabad have other options. The most qualified people of Ahmedabad either fly away to the US or go to other parts of India like Bangalore. What’s left is a small pool of talent who could easily work for established companies down the street. For Rakesh, it took five weeks and going through virtually all of his contacts to acquire his first employee — a recent college graduate with a design degree. It was frustrating.
The challenge was presenting a warm impression of the company. How do you present a secure company to work for — a place where a skilled person can build their career — when all you have is an empty office? Having to fill an empty void, Rakesh tries something different.
Immediately after his first hire, he found ten low-level data entry staff and rented ten PCs to fill up his office. He didn’t really need a data entry staff, Rakesh just needed to fill the room with people and basic infrastructure to make his business appear like a successful place to work. Immediately thereafter, he started inviting more candidates for interviews. And sure enough, within a week, he was able to hire five more talented people, switching out the low-level staff or having them repurposed.
A talented team was born and today Space-O employs 60+ people in Ahmedabad. He later went on to employ 250+ people world-wide.
Retaining Key Employees
We’re living in a world where more people are seeking to become entrepreneurs, this is also very true in Ahmadabad. Your key employees — top engineers and managers — could easily open up their own app shop right next door to your business. What can be done to keep them working with Space-O? Another idea emerges…
To instill a sense of loyalty and drive in his workplace, Rakesh started an incubation program within the company that offers managers the option to receive funding and work on their own startup idea. He funds the idea and provides mentoring to build the employee’s new company.
Here’s how it works… When you become a manager at Space-O, and you work for four years as a manager, on the fifth year, Rakesh and his partners offer the option to personally train the employee to build a business. On the sixth year, Space-O invests in their dream project.
They invest in the employee’s idea, they fund the idea with 75,000 US dollars (spread over three years) and continue to provide the employee’s salary in addition. The employee (now startup founder) gets access to the pool of Space-O talent who are then recruited under the new business in which they start building their new team.
The new founder is given a 28% equity stake in the new business and as the company operates successfully for nine years, the new founder is offered to buy back up to 90% equity of the business. Space-O keeps a perpetual 10% ongoing.
These actions produce an encouraging phenomenon within the company culture. It’s motivating, everyone feels like they’re working for an organization that cares about their dreams and the staff cares for the organization in return. Today, Space-O has incubated eleven such companies from within its business. Every company is profitable and Space-O has retained virtually all of its key employees.
“You have to deal with the reality of the local culture up front. It’s an ingredient to connecting with the reality of your staff.” — Rakesh Patel
The culture of every geolocation is different, we need to deal with this reality and take in the local culture as an ingredient to building a successful team. In Ahmedabad, the incubator program was born, which drastically reduced the risk of loosing key employees. It also generates a driven culture in which the staff knows that their organization cares about their career. But before there was any employees, a workplace that attracted new employees was necessary.
Originally, I met Rakesh at Flow House back in 2015. Since then he has become a great friend of mine and we’ve worked on a couple of projects together. Last summer my wife and I had the opportunity to visit Rakesh and his family in their hometown of Ahmedabad, the headquarters of Space-O. I had the honor of being introduced to the executive team and seeing first hand the “Get Shit Done” mindset that Rakesh has cultivated in his teams (check out the video). I love seeing good people doing amazing things in this world.
Keep doing well my friend.
Jason Weber is a Software Professional, Founder of Flow House™ and Founding Member of Flow Enterprises LLC. He’s worked for Amazon, HP and Intel Corporation with several issued patents in the digital product space. Writer/editor for The Silicon Valley Post. He’s into practical Zen, the Flow State, High-Tech & the Hustle.
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