Influencer Marketing
Influencer marketing involves collaboration between brands and influencers — and it’s currently on fire! Indeed, the future of influencer marketing seems quite bright: Once considered as something just “nice to have”, it is quickly becoming a staple in marketers’ arsenals as well as a hot advertising strategy these days, with 93% of marketers having used influencer marketing in their campaigns.
What is influencer marketing?
Influencer marketing is a collaborative approach between influencers and businesses to help businesses shape and grow their brands and make more sales. The influencer marketing strategy has been carefully and successfully honed and used by countless businesses with continued growth for over a decade.
Who are “influencers”, anyway?
Influencers are typically individuals with a substantial following to consume the content they create for social media, videos, or blogs. Successful influencers are considered to be trustworthy and knowledgeable, possibly even experts, in their chosen niche. For that reason, they are able to effectively impact, or “influence”, the purchasing decisions of their audience through their recommendations or endorsements of a brand or the brand’s products. Influencer and brand partnerships can be quite successful, helping the business expand their reach…
