The Influencer Marketing Fire!

Candace J. Dixon
The Small Business Marketer
4 min readOct 6, 2022

October 6, 2022
Candace J. Dixon

Adobe Stock Photo

Influencer marketing involves collaboration between brands and influencers — and it’s currently on fire! Indeed, the future of influencer marketing seems quite bright: Once considered as something just “nice to have”, it is quickly becoming a staple in marketers’ arsenals as well as a hot advertising strategy these days, with 93% of marketers having

Candace J. Dixon
The Small Business Marketer

I’m an accountant and freelance content writer who thrives on researching the latest topics and trends in small business tax, accounting, finance and marketing.