’Twas the Night Before Amazon’s Prime Early Access Sale

…and more than 30% of consumers plan to shop the sale, more than any other Prime Day event, according to a recent report.

Published in

The Small Business Marketer

3 min readOct 12, 2022

Data and tech company Numerator released new market research from the Numerator Measurement Panel on the impact that Amazon Prime sales days have on consumer behavior and market share.

’Twas the Night Before Amazon’s Prime Early Access Sale

…and more than 30% of consumers plan to shop the sale, more than any other Prime Day event, according to a recent report.

Some expectations for this inaugural Prime Early Access Sale:

Written by Candace J. Dixon