Is Imagination More Important Than Knowledge?

“Imagination is more important than knowledge.” Said by no other than one of our favorites, Albert Einstein.

Each week, we choose a different thought provoking quote and display it somewhere visually. This particular quote has stuck out for our team and helped shape and develop our focus.

Imagination is the faculty or action of forming new ideas, or images or concepts of external objects not present to the senses.

Knowledge is the facts, information, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject.

The way we see it is this: All over the internet you can gain the “know how” for movement in this market. You may even be able to compile a series of steps to have a successful social media campaign. This is the “knowledge” of the operation. Not to say that informative literature is not useful. It just cannot be the most important part in any creative process.

For us, our strategy is a perfect storm of knowledge and imagination. We love to develop new ideas and pride ourselves in not settling for a copycat version of someone elses success through formulas. But we also take into account what the world is saying, and look at those who are doing it and go from there.

So even if this is not your market or you are just a one man show, running your own campaign. Our advice is this: DIg into that mind of yours and create something that is you. That is different. Do not be afraid to think outside the box, formulas, or latest books. And for goodness sakes, RELAX with the hashtags!


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