Marketing for Software Engineers : Strategies to Help You Get Your Next Promotion

You’re a software engineer. You’re awfully good at it. Your teammates think you’re a hero. When it comes to software; you code, architect, and deliver. You study your craft. You are continually improving your skills and knowledge. Software engineering is what you do. Sales people sell. Marketers market. Software engineers engineer software. It makes sense. If you’d have wanted to market, you’d have gotten a marketing degree.

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