How To GET REVIEWS on Amazon

• As of October 2016, Amazon made getting Amazon customer reviews much more difficult by prohibiting Amazon sellers from incentivizing Amazon customer reviews or asking for positive Amazon customer reviews specifically from Amazon reviewers.
• How to get reviews on Amazon: Get Amazon reviews by targeting specific types of customers that are more likely to leave Amazon reviews, using the request a review button, email follow-ups, inserts in your products that ask for a review, great packaging, as well as a few ninja tactics and programs from Amazon itself.
• How to get your first reviews on Amazon: Target passionate enthusiast customers through Amazon Influencers, Google Ads, Facebook Ads & Deal Sites. Getting your first Amazon reviews generally come easiest from OFF Amazon traffic, which also helps your Amazon Advertising & Amazon SEO.

The ability to get reviews on Amazon from Amazon reviewers without violating Amazon’s terms of service can be like counting grains of sand on a beach. DIFFICULT & TIME CONSUMING.

The good news? Getting Amazon customer reviews doesn’t have to be that hard.

As an Amazon Consultant of 10+ years, I’m going to show you EXACTLY what to do for Amazon Seller Central Sellers, Amazon Vendor Central Sellers and those selling Amazon B2B that you can actually do today and that won’t violate Amazon’s TOS.

This is how to ask customers for reviews on Amazon:

How To Get Amazon Reviews

You get Amazon reviews from Amazon reviewers at different stages of the game. There are things you can do to influence getting Amazon product reviews BEFORE you start selling and ALSO while your listings are live, actively selling.

In the not too distant past, Amazon customer reviews were kind of like the wild west and you could do lots of things you may consider unethical to get Amazon reviews.

• Buying them on Fiverr
• Contests
• Giveaways
• Telling people you will give them a discount in exchange for a review
• & more

Well, not anymore. Amazon has cracked down HARD on getting Amazon customer reviews that way.

So what can you do to get Amazon reviews?

As it turns out, a lot.

Amazon Email Launch Lists

It’s no secret that an email list is your most powerful tool in eCommerce. It’s owned traffic in that it doesn’t cost you an extra penny to continually market to with the goal of getting Amazon customer reviews.

But did you know that when it comes to getting Amazon reviews that it’s also your secret weapon?

Here is how it works:

How Email Launch Lists Get Amazon Product Reviews:

1. Prior to you even launching your product, you start by building a buzz online.
2. You send people to a landing page where in exchange for their email address, they receive something of value to them. A free report, a guide, a book, etc.
3. Leading up to your launch, you continually give them value and hype them up about your product launch.
4. When it launches, you let them know and link to your Amazon product listing to buy.
5. These customers are your early adopters and have the strongest relationship with you. Therefore they’re the MOST LIKELY to leave a review.

You see how powerful that is to get Amazon reviews?

But wait, there’s more…

Amazon Product Inserts

Even if you are doing Seller Fulfilled Prime this applies to you.

Have you ever heard: “You don’t get what you don’t ask for.”?

Well, the same idea for getting Amazon reviews.

Ask for the review from Amazon reviewers!

How?

You know that feeling you get when you receive something in the mail, it’s like a present!

You have a little smile going, you have that excited feeling in the pit of your stomach as you admire the packaging and open it up.

But that’s just part of the story.

Then you open the packaging and check out what’s inside.

This is the best time to influence a customer and get your marketing messages across to them. They are riding high on just receiving the product while anticipating using your product and whatever problem it solves for them.

This is where you include a product insert that asks for an Amazon customer review.

You have a few goals with a product insert.

Goals of a Product Insert To Get Amazon Product Reviews:

You want to make sure you are not violating Amazons’ communication guidelines trying to get Amazon reviews.

1. Ask for an honest review
2. Offer a coupon or an incentive for return purchases
3. Limit returns by ensuring the customer knows how to get the most out of your product.

Do Not:

But it really goes beyond product inserts. In truth, it all starts with…

• Include Logos that display your URL.
• Include IF statements that have conditional leading language such as: “If you love your product, please leave a review.”
• Include words that can be misconstrued as leading like “happy, satisfied, positive”.
• Include language that incentivizes or manipulates product reviews or seller feedback. (Example: “We are a small family-owned business” or “Get one free for a positive review.”)
• Include marketing or promotional messaging of any kind.

Amazon Product Packaging:

Did you know, that premium product packaging does a lot more than get more Amazon reviews?

I mention in How To Increase Sales on Amazon that product packaging helps you get Amazon customer reviews because it helps the customers understand the value of your product through visual and tactile interaction.

Benefits of Investing in Quality Product Packaging:

If the product packaging feels and looks cheap it does not enhance the experience and limits the connection with your brand.

• Increases Brand Credibility
• Decreases Buyer Remorse
• Limits Returns
• Increases Product Reviews
• & More

PLUS, think about it. This is prime real estate, you can do whatever you want with your product packaging.

Want to sweeten the deal?

How Product Packaging Adds Value:

The nicer your packaging, the fewer returns you will get!

• Invite the customer in
• Tell them what to expect
• Tell them how to use the product
• Ask for a review
• Give a coupon
• Upsell & Cross-Sell other products
• & more

But let’s say you’re already selling on Amazon and your inventory is already in Amazon FBA fulfillment centers.

Or, you’re using FBA Small and Light.

What does this mean for you? How do you get Amazon reviews from Amazon reviewers when your products are already out there selling?

For products that are already live and selling on Amazon, there are many options for both Vendor Central Sellers, Seller Central Sellers, FBA Sellers and Merchant Fulfilled Sellers to get Amazon reviews.

Want to know how to ask customers for a review on Amazon?

Start with a simple button.

Amazon Request A Review Button

The Amazon Request A Review Button appears on the Orders page and lets Amazon Sellers request a review with a preset message by Amazon via the Buyer-Seller Messaging platform.

Getting reviews on Amazon recently became much easier through the implementation of the Request A Review button right in Amazon Seller Central.

What is the Amazon Request A Review Button?

The Request A Review Button helps you get Amazon reviews by using a pre-defined message that comes directly from Amazon to request a review.

The Amazon Request A Review button is compliant with Amazons Customer Communication Guidelines.

You cannot customize the review request to get reviews on Amazon.

This is what the Amazon Request A Review looks like:

Amazon Early Reviewer Program:

How To Use The Amazon Request A Review Button To Get Amazon Reviews:

Getting your first batch of reviews on Amazon is one of your toughest challenges selling on Amazon.

1. Log Into Seller Central
2. Click on Orders in your main navigation
3. Head to the Shipped Tab
4. Click on the Order Number which is a link for one of your orders
5. You will see a “Request a Review” button on the right-hand side
6. Click the button and then click Yes

What if I told you that you could trade $60 to Amazon for 5 reviews on your product. Pretty great right?

Well, Seller Central Sellers who are Brand Registered on Amazon can!

Here’s how:

How The Amazon Early Reviewer Program Works To Get Amazon Reviews:

Wait a second, in October of 2016 didn’t Amazon ban incentivizing to get Amazon reviews in any way?

1. Be a Seller Central Seller
2. Register Your Brand on Amazon
3. Log in to Seller Central
4. Select Advertising From The Top Menu
5. Choose Early Reviewer Program
6. Enroll Your SKU’s that have LESS than 5 reviews.
7. Amazon Emails Your Customers Asking Them For a Review and Offers a $3 Amazon Gift Card In Exchange For It
8. You Pay Amazon $60 To Amazon Once Your First Review Comes In
9. Once You Get Your 5th Review From Amazon Reviewers, The Process Ends

Yes, yes they did.

However, other programs for Vendor Central such as Amazon Vine remained active and policed through Amazon.

Now, Seller Central Sellers can get Amazon reviews and build up their initial review velocity quickly, easily and totally approved by Amazon.

So, that’s great, but you may be saying:

“My competitors have hundreds of Amazon reviews, sure the first 5 are the hardest to get, but then what?”

Well, here is what you do thereafter…

Amazon Email Follow up Sequences:

You probably know that you don’t have access to your Amazon customers email addresses.

But, did you know that Amazon Seller Central Sellers can still email their customers to get Amazon reviews?

This is how to ask customers for an Amazon review and not violate Amazons communication guidelines.

So how do you actually do this?

Well, you can use Amazon compliant software to automate your seller feedback and product review requests. I highly recommend FeedbackExpress which comes with a free 30-day trial and allows you to get more Amazon reviews legally. Plus, use promo code SOURCE20OFF and get 20% your first three months!

You will want to make sure you do not violate Amazons’ communication guidelines here either.

Do Not:

BUT…

Good news.

You’re not left out, the added benefit of the partnership with Amazon makes things more straight forward to get more Amazon reviews from Amazon reviewers.

Here’s how…

• Send more than one request for a review or seller feedback.
• Send more than 2 communications to the buyer in total.
• Include Logos that display your URL or link to your website.
• Include IF statements that have conditional leading language such as: “If you love your product, please leave a review.”
• Include words that can be misconstrued as leading like “happy, satisfied, positive”
• Include language that incentivizes or manipulates product reviews or seller feedback. (Example: “We are a small family-owned business” or “Get one free for a positive review.”)
• Include language requesting the customer to remove or update of an existing product review.
• Include marketing or promotional messaging of any kind
• Use: “[Important]” in the subject line when the message is not necessary to complete the order.
• Include a link to opt-out of messages.
• Include any links or attachments that are not needed to complete the order.

What if I am a Vendor Central Seller? How can I get Amazon reviews?

Amazon Vine Program

UPDATE: Seller Central Sellers registered with Amazon Brand Registry and in the Brand Registry 2.0 Beta are now seeing Amazon Vine under the Advertising Menu.

Amazon Vine helps get Amazon reviews by allowing sellers to send samples to Amazon, which Amazon then distributes to their top Amazon reviewers called Vine Voice.

Between $2,500 — $7,500 per ASIN

What is Amazon Vine?

Amazon Vine Voice Top Amazon Reviewers are selected by invitation only.

How Does Amazon Vine Work?

Some of the criteria evaluated is believed to be:

1. You enroll in Amazon Vine through Vendor Central under Merchandising or if you are a Brand Registered Seller Central Seller on Brand Registry 2.0 Beta, under Advertising.
2. Fees start at $2,500 — $7,500 per ASIN
3. You select how many samples you want to send to Amazon Reviewers.
4. You send in the samples to Amazon. Not the Amazon Reviewers.
5. Amazon makes the Amazon Reviewers aware that your product is eligible to review through their Vine Voice Newsletter and other channels.
6. The Amazon Reviewer decides to review your product and then leaves a review.

What Does Amazon Vine Cost?

No, Amazon Reviewers on Vine are not guaranteed to choose your products to do Amazon reviews for.

How Are Vine Voice Top Amazon Reviewers Selected?

Amazon Reviewers participating in the Vine Voice are not obligated to leave reviews.

Participating in Amazon Vine to get Amazon Reviews will help Amazon Sellers get more Amazon reviews like this:

• Helpfulness (Helpful Votes)
• Quantity of Reviews
• Quality of Reviews (images, videos, text)
• Frequency of Reviews

Are You Guaranteed To Get Amazon Reviews From Top Amazon Reviewers On Vine?

Top Amazon Reviewers with the Vine Voice badge that appear in product reviews drive conversions on Amazon product listings because they have consumer trust.

What Are The Benefits of Amazon Vine Amazon Reviewers?

Additionally, these reviews feature prominently in a sea of Amazon Reviews.

In addition to the likelihood that your product would get reviewed, when you get Amazon reviews from Amazon Vine, they tend to be more positive.

Anyone who has sold even 1 product on Amazon knows getting your first Amazon reviews is the hardest.

Programs like Amazon Vine make it simple and is a big part of most brands’ launch strategy on Amazon.

No.

Top Amazon Reviewers on Amazon Vine are not obligated to leave positive reviews.

No, you must go through the Amazon Vine program.

Amazon describes Amazon Vine as follows:

“Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Amazon provides Vine members with free products that have been submitted to the program by participating vendors. Vine reviews are the independent opinions of the Vine Voices. The vendor cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines. A Vine review is identified with the green stripe Customer review from the Amazon Vine Program.”

Are You Guaranteed To Get Positive Amazon Reviews From Top Amazon Reviewers On Vine?

Amazon Vine has been around a long time and is widely used by brands selling on Amazon to get Amazon Reviews.

Just take a look through some of your competitors’ product reviews, you will see many VINE VOICE badges.

That said, there is a great way for both Vendor Central Sellers and Seller Central Sellers to get Amazon reviews by contacting customers outside of Amazons system and it perfectly adheres to Amazon’s communication guidelines TOS.

Can I Communicate Directly With Top Amazon Reviewers and Bypass Vine?

Contact Directly Via Facebook Messenger & Email

Imagine being able to reach out to customers directly to get Amazon reviews without violating Amazons TOS.

Wouldn’t that be great?

Well, you can!

Enter Landing Cube.

Landing Cube helps you get Amazon reviews by getting them subscribed to your email list or Facebook Messenger subscriptions before they head to Amazon to purchase your products.

You know you need to send traffic from OFF of Amazon ONTO Amazon to drive your sales.

So you are already trying to grow your email list, Facebook Messenger list and build your brand off of Amazon anyway.

Here’s how you can do this yourself:

Landing Cube takes a proven tactic that you’re doing anyway to the next level to get Amazon reviews and grow your Amazon sales.

But what about the types of customers you are targeting?

There is another way to get Amazon Reviews that involves the types of customers you target.

Let me explain…

How To Contact Customers Directly To Get Reviews on Amazon:

Target Passionate Customers

1. Instead of driving traffic from your Social Media, Google Ads, Facebook Ads, Blog Posts, YouTube, etc. directly to Amazon, you direct them to a landing page on your site specifically designed to collect your customers’ information, pre-sell your product, then ship them off to Amazon to buy.
2. Landing Cube helps you with this AND gets them signed up to your email list or Facebook Messenger.
3. Now they’re “your” customers and not just Amazons, so Landing Cube’s automated tools can follow up with your customers to get reviews on Amazon for you without violating TOS.

Did anyone ever tell you that a dollar is a dollar and any customer is a good customer?

Well, they lied to you.

When you try to appeal to everyone, you appeal to no one.

You see the power in this right?

You want people like this buying your products on Amazon because this will help you get reviews on Amazon.

I guarantee whatever niche you are in, you have enthusiasts.

Focus on them and reviews will flood in and that rising tide will raise all ships because the great seller metrics and sales velocity you build focusing on those folks, makes you more visible and appealing for the broader customers.

How Passionate Enthusiasts Help You Get Amazon Product Reviews:

• Enthusiasts are passionate
• They tell everyone about things they like
• They purchase repeatedly from brands
• They leave feedback
• They leave positive feedback

They earn a commission from Amazon directly that isn’t taken out of Amazon Sellers pockets.

Ever see an article like this?

Of course you have, that’s an Amazon Influencer.

How To Target Passionate Enthusiast Customers To Get Reviews on Amazon:

Not only are they great at building awareness, but Amazon Influencers drive sales and are experienced in referring sales to Amazon specifically.

• Go there, learn how they talk, what’s important to them, what they like, what they don’t like.
• Infuse this crucial information into your product listings and your advertising campaigns.
• Go back there, engage with them and show them you’re an enthusiast too, then tell them about your products for sale on Amazon.
• Many of these folks are Amazon Affiliates, sometimes called Amazon Influencers.
• Amazon has the largest affiliate network in the world and it’s been around since 1996.
• Recruit an army of them to promote your products to their massive audience of enthusiasts.
• Done

Referazon has a tool that helps brands find Amazon Influencers instantly.

They find them for you, tell you what to say to influencers to recruit them, tell you what to ask for from them and even make tracking & managing them easy peasy.

Referazon has a fully functional free trial, take no commissions and even have a money-back guarantee.

Another option you have is to get creative and give up the buy box. Let me explain…

Leverage Partnerships & Other Sellers

So odds are if you are a Vendor Central seller, you are a manufacturer/brand and you either have a multitude of retail partnerships or you are building them.

You may or may not have a MAP policy and you may or may not allow your retail partners to sell on Amazon.

BUT if you do…

They can be the review acquisition champions of the listing.

You see, you’ve probably been in the situation of not having the buy box. It’s frustrating and you do everything you can to get back in. Why wouldn’t you?

But in this instance, it’s a good thing.

Here is how this works:

But guess what?

You read the section earlier discussing the importance of product inserts right?

Well, the units you give them to send to FBA would have said product inserts in them on the next round of inventory after you’ve read this post.

So you see how that benefits you right? You’re doubling your exposure and opportunity for a review.

Getting your first reviews on Amazon can feel like a bit of a paradox.

How To Use Retail Partnerships To Get Amazon Product Reviews:

You need sales to get reviews and you need reviews to get sales.

• Your retail partner sells on Amazon on the same listing. (Naturally, as it’s the same product!)
• They need to use FBA or it’s nigh impossible to get a buy box.
• They get the buy box through one of the various methods you can win the buy box.
• Being the great Brand & Manufacturer that you are, you would have previously worked with your partner to ensure their success with your product on Amazon.
• That includes encouraging them to use email follow up sequences to request reviews, etc.
• The reviews then come in on the units they sell!

The good news? This doesn’t have to be the case.

Picture this, think about the type of customers that buy products without reviews.

Passionate enthusiasts & OFF Amazon customers sent to Amazon.

Luckily, in my experience, they’re basically one and the same and easy to get in front of.

Here is what you do to get your first reviews on Amazon:

Here is what the process of getting your first Amazon Reviews looks like:

Every bit counts when it comes to getting your first Amazon Reviews, but don’t stretch it. It’s a BIG problem if you violate Amazon’s terms of service.

I can’t tell you how many inquiries I get per day from Amazon sellers who through one way or another have gotten their seller accounts suspended and they want help getting them reinstated.

How To Get Your FIRST Amazon Reviews:

Do Not Violate Amazons Communication Guidelines To Get Reviews On Amazon

• Amazon Influencers
• Getting your first Amazon Reviews from these folks is a slam dunk because they have blogs, YouTube Channels, social media accounts and more than your passionate enthusiast target customers frequent daily.
• A recommendation from them not only immediately gets a customer to Know, Like & Trust you, but also sends OFF Amazon traffic onto Amazon, which Amazon loves.
• Find Amazon Influencers right now.
• Google Ads
• Facebook Ads
• Your Email List
• Get your first Amazon Reviews on products you launch from your existing email list.
• I’m not the first Amazon expert to tell you that you need an email list and I won’t be the last because it works.
• Deal Sites
• Did you know that deal sites like Slickdeals and RetailMeNot are some of the top referring sources to Amazon? That means they are some of the most effective sites on the internet at referring customers to Amazon.
• Couple that fact with the fact that customers who receive discounts leave Amazon reviews at a high rate AND you’ve just sent OFF Amazon traffic onto Amazon, increased your brand mentions and you just crushed it. That’s powerful stuff.

In my experience, Amazon consistently gets more strict month to month about crawling buyer-seller communications and handing out temporary suspensions of buyer outreach priviliges.

That said, here is how to not violate Amazons Communication Guidelines.

Do Not:

Do Not Use Incentives To Get Amazon Reviews

Look, I’ll be brief and to the point.

Anything that incentivizes a person to leave a review, avoid at all costs.

This includes but is not limited to:

Do:

Heres why, if you in any way instruct a customer to leave a positive review or not a negative review or incentivize them, you’re done. Excuse my bluntness but Amazon is not pulling punches.

Plus, it’s not a bad thing.

Think about it, that means your competitors can’t do these things either.

A level playing field without shenanigans and trickery is a good thing.

But I did mention not to ask people who didn’t actually use your product to leave a review. Why? What’s the harm in that? What if they got it from my website and want to leave a review on Amazon?

Or what if they are friends and family?

Well, they better not be on an IP Address or WIFI Network known to Amazon to be affiliated with your Amazon Seller Account or have ever been.

What Not To Do To Get Amazon Reviews:

Why?

• Contests
• Freebies
• Discounts
• Asking people who haven’t bought or tried the product to review your product
• Asking people to leave a good / positive review in any way (don’t try to get creative with your verbiage)
• You, friends or family reviewing your own products
• Using manipulative language such as: “we’re a small family-owned business”

That’s gaming the system too! Amazon is on top of this stuff, it’s not 1996 anymore. You are not smarter than them and you’re not in the business of trying to be. You’re in the business of selling whatever it is you sell and tirelessly pursuing customer satisfaction. Period.

But wait, do you mean people can’t review the product if they didn’t purchase it on Amazon?

No, I’m just saying be careful about gaming the system.

Let me elaborate, as it turns out, all reviews are not created equal and some will help you more than others.

Amazon Verified Reviews

You’ve seen the Amazon verified review badge. It’s the way Amazon separates people who have actually purchased on Amazon from those who haven’t.

Nowadays it’s hard to find a review that doesn’t say Verified Purchase on it.

Again, that’s a good thing.

It’s a lot more than proving who actually bought or not though. Have a look:

These are the Amazon Verified Purchase reviews for that Survival Tent we looked at earlier.

Amazon Verified Reviews have these impacts on your Amazon Sales:

What’s more, Amazon also limits the number of non-verified purchase reviews a customer can leave in a week to 5.

What’s the bigger picture here? Amazon is going to great lengths to limit fake reviews and clean up their marketplace.

I mentioned Amazon SEO a lot in this article because let’s face if you want this to happen:

… then you need to make sure you have a system in place to get a lot of verified reviews and regularly. the process I just described is achieved through Amazon SEO.

Like I said earlier, Amazon rewards quality, quantity and consistency of Amazon reviews with visibility because they believe reviews are a MAJOR factor in purchasing decisions because… they are. Again, Amazon is focused on RPC (Revenue Per Customer).

Did you know that the consistency, quantity & quality of your products’ Amazon reviews DIRECTLY impacts how visible your product is on Amazon? In a lot of ways too.

It’s true, it’s a major Amazon SEO factor. (Not sure what Amazon Search Engine Optimization is? I published an article that lays out every single detail: Amazon SEO: Everything You Need To Know and I’m also an Amazon Consultant that can make getting found on Amazon much quicker & easier for you.)

How Amazon Verified Purchase Reviews Drive Sales:

The consistency, quantity and quality of your products Amazon reviews from Amazon reviewers directly impact:

1. Customer goes to Amazon and searches for keywords that make sense for your product
2. Customer looks at the search results page and sees your result on page 1 near the top
3. Customer clicks through to your listing
4. Customer likes what they see and buys

This is for many reasons, but what matters most to you is it boils down to RPC (revenue per customer) for Amazon.

Amazon reviews directly impact if a customer buys your product or not in other words, generates revenue for Amazon or not.

This is a search for the term “coffee maker” and the top of page 1 search results that come with it.

Notice anything here?

All of the top spots have A LOT of reviews but there is something you don’t see that is the tip of the iceberg.

Amazon Product Reviews Play These Parts in Your Success Selling on Amazon:

1. Visibility: Your product visibility, in other words, how likely your product is to rank on page 1 of Amazon product search results. — Amazon SEO
2. Click-Through Rate: Your product click-through rate (Amazon CTR), in other words, when people see your product in search results, how likely they are to click on your product. — Amazon Listing Optimization
3. Conversions: Your product listing page conversions, in other words, when someone clicks on an ad you ran or clicks on your listing from a product search result, go to your page and either they buy or bounce. — Amazon Conversion Rate Optimization

It’s not just about quantity and quality it’s about CONSISTENCY. You need a system in place to ensure you are getting reviews on the regular.

I just mentioned the impact that getting Amazon reviews from Amazon reviewers has on buying your product or not right? Well, in order to buy your product, they need to click on it.

This is a search results page for “survival tent”.

Which listing do you think you’re going to click on?

The answer is easy, it’s the one with more reviews.

Why?

When talking about how to reduce your ACoS on Amazon (average cost of sale) ads, increasing your quantity and quality of Amazon Reviews is the first thing I mention because it impacts every stage. Especially conversions…

Okay, we’ve now clicked on that survival tent listing of 700+ reviews because, of course, we did!

You see where this is going?

3) Amazon Conversions

Now it’s time to buy but what makes us do that? What makes us convert?

Well in this instance, Amazon product reviews significantly increase the conversion rate on a listing.

In terms of the architecture of the listing page do you see what Amazon leads with? Not bullet points, not even price. In terms of order of appearance, reviews come first.

Amazon Conversion Rate = How many visitors land on your listing vs. how many buy.

Why Amazon Product Reviews Help Click-Through Rates:

If you need help with anything you’ve read here, I’m a top-rated Amazon Consultant & eCommerce Consultant with 10+ years of experience.

1. Because you use the number of reviews to measure value.
2. Because if other people have bought the product and like it, you feel safer about it and it removes your buyer risk.
3. The consumer psychology of purchasing decisions heavily relies on the Tribe Mentality or Social Proof. In other words, if other people have done it, then you are more inclined to do it. In this case, purchase.

Having great products and not selling is agonizing, but dominating competitors and selling through inventory is intensely gratifying.

I can make eCommerce your strength to get you where you want to go quicker & easier.

• Amazon reviews are your lifeblood
• Amazon reviews greatly affect Amazon SEO (your visibility on Amazon)
• You want to focus on: quantity, quality & consistency
• Not all Amazon reviews are created equal
• Reviews significantly improve your Amazon Listing Optimization
• The majority of reviews come from passionate enthusiasts who are willing to take the time to leave a review on a product because they are passionate about the subject matter.

DO:

• Use the Amazon Request a Review Button
• Use follow up email sequences
• Use a launch list
• Use product inserts
• Use great packaging
• Use tools like Referazon to find Amazon Influencers who have audiences of your passionate enthusiast target customers.
• Use the early reviewer program
• Use the Vine program

DON’T:

• Incentivize reviews
• Ask for positive reviews only
• Use manipulative language such as: “we’re a small family-owned business” or “products made in the USA”
• Leave reviews on your own products or have family or friends do it

Amazon Reviews Infographic

Originally published at https://www.sourceapproach.com