The Best Amazon Influencer Marketing Campaigns [EXAMPLES]

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The Source Approach

12 min readMar 29, 2020

Amazon Influencer Marketing typically offers the best marketing ROI, surpassing PPC and even SEO. The best Amazon Influencer Marketing campaigns are producing 23:1 ROI for brands & retailers selling on Amazon.
The best Amazon Influencer Marketing Campaigns build awareness and drive sales with content that perfectly suits each marketing stage: Problem Aware, Solution Aware, Product Aware and Decision Aware.
These are the best Amazon Influencer Marketing Campaigns to drive your Amazon sales. Get the best type of campaign for every selling scenario..

Although Amazon Influencers have been around since 1996, it can still be difficult to know what Amazon Influencer Marketing campaigns will actually drive your Amazon sales.

Do you want product reviews, unboxings, haul videos or educational content? Maybe a bit of all of it?

As an Amazon Consultant & eCommerce Consultant with 10+ years of experience, I can tell you first hand that Influencer Marketing can offer the best ROI in marketing if you know what to ask for from your Amazon Influencer.

The easiest way to think about it is, you want to show up on content that customers read or watch, right before they make a purchase.

By reading this, you will know EXACTLY what the best Amazon Influencer Marketing Campaigns are to skyrocket your Amazon sales based on what type of customer you are targeting and where they are in their customer cycle.

Unaware Amazon Influencer Marketing Campaigns

Unaware: These are people that are unaware that they have the problem that you solve or desire that you fulfill.

In short, it’s not viable marketing to the unaware.

It is too costly to educate someone that your way of doing things is so far superior to the way that they are doing it now to the point where they would be willing to pay money to solve the problem or fulfill the desire.

They’re too hard to find and too difficult to convince.

Your most profitable customers meet this criteria:

Are aware of their desire or problem.
Want to solve it or have it.
Know their are solutions out there.
Know about you.
Know that you are the best solution.
See the value in what you offer compared to your competitors.
Are willing to pay for it.

That said, those who are uanware that there is a better way of doing things to the point that they think their current way of doing things is actually wrong or a pain point do not meet these criteria.

You will want to start with Amazon Influencer Marketing campaigns that address the problem aware.

Problem Aware Amazon Influencer Marketing Campaigns

Problem Aware: These people are aware that they have the problem or desire that you solve or fulfill. But, they may not know that a solution exists.

This is generally where most brands & retailers Amazon Influencer Marketing campaigns begin.

Furthermore, this is where most marketing campaigns of any sort begin.

Problem Aware Campaign Goals:

Get featured on content that mirrors your customers pain, speaking about it like they would.
Get featured on content that makes your customers aware that a solution exists and push them towards desiring it.

You want to show up on content that people search for when they want to learn how to do something or a better way to do something.

So where do people go to search for how to do something or a better way to do something?

Those are the #1 and #2 search engines in the world.

People are looking for videos and articles (blog posts) to answer their questions and solve their problems.

The best Amazon Influencer Marketing campaigns for problem aware customers are educational campaigns.

Here is the type of content you will want your products featured on:

Types of Content To Be Featured On:

How To Articles & Videos
Checklist Articles & Videos
Beginners Guides Articles & Videos
Hacks, Tips and Tricks Articles & Videos

Example: Here is an example from Womens Health.

Why It Works: People purchase products that they see in articles & videos like this because the source is credible because they showed up prominently on Google or YouTube. Plus, if people are trying to learn how to do something, they are very receptive to recommendations on things that will make their life quicker & easier.

Speaking of quicker & easier, you will see easy links to click on that send you directly to Amazon to buy the products they recommend. Easy.

How You Can Do It Too:

1) Sign up for a free trial and log in to Referazon. You’ll be able to search YouTube, Blogs, Media & Publications to instantly find experienced Amazon Influencers, already partnered with Amazon who have popular content currently driving sales to Amazon right now.

This way, you don’t have to click on the links on every video you find in YouTube or ever article you find in Google to see if they’re already partnered with Amazon or not.

2) Search for things your customers would at this phase like: “How to Protect Your Phone” or “Camping Checklist” or “Beginners Guide to Archery” or “Hiking Tips and Tricks” or “Cleaning Hacks”

The videos & Articles that show up are powerful content that’s currently being found on YouTube & Google and they are driving sales to Amazon right now.

Referazon will even tell you how many people see & interact with the content in addition to other crucial details to determine if the Amazon Influencer is a good fit to partner with.

3) You will want to reach out to these Amazon Influencers to get featured on this exact content or upcoming similar content. Referazon makes this simple by giving you their social info and email.

Plus, you can track all the relationships that you’re building with Amazon Influencers in one easy place.

Need help with this step? We have a very in depth article: How To Reach Out To Amazon Influencers

Remember, you’re specifically looking for “how to”, “checklist” , “hacks” , “tips and tricks” and “guide” type articles and videos because this is the type of content that people trust to help them solve their problems or do things quicker & easier.

People that are already aware that a solution exists are Solution Aware.

Solution Aware Amazon Influencer Marketing Campaigns

Solution Aware: These people are aware that they have a problem and aware a solution exists. But they aren’t aware of your product or what will work best as the solution.

Potential customers at this marketing phase don’t need to be convinced that there is a better way, they realize there is and are now actively looking to find it.

These are your goals to capture customers who are ready to find a solution:

Solution Aware Campaign Goals:

Get featured on content that would educate customers why your solution to the problem is best solution.
Get featured on content that showcases the benefits of your product.

To take advantage of this, you will want to think about where your customers are looking for the best solution to a problem they have.

Again in this case, they are headed to:

So, what types of things would they type in to find the best solution to things?

The answer is the exact type of content you’ll want to be featured on.

Types of Content To Be Featured On:

Best List Articles & Videos
Top List Articles & Videos
Quickest & Easiest Articles & Videos

The best Amazon Influencer Marketing campaigns for solution aware customers are benefit driven campaigns.

As you can see by the content recommendations, these types of articles & videos would position your product as the best or one of the best solutions.

Example: Here is an example from GiftWits.

Why It Works: Content like this thrives at driving customers to Amazon because it does a great job at positioning the products on it as the best at something.

Your potential customers are reading these articles and watching these videos because they are specifically looking for recommendations and they take those recommendations.

Think about it, these articles are doing the pre-selling for you.

By the time they wind up on your Amazon product listing, they are already in the frame of mind that:

That’s far more powerful than an ad.

1) Log in to Referazon.

2) Search for things like: “Best Learning Toys For Toddlers” , “Top 10 Survival Gear” or “Best Tent on Amazon”.

You will see results like this:

How You Can Do It Too:

3) Reach out to the Amazon Influencer to get featured on that content or upcoming similar content.

This type of content does a phenomenal job at building brand awareness and driving sales at the same time.

Speaking of brand awareness, your potential customers will now be product aware.

Product Aware Amazon Influencer Marketing Campaigns

Product Aware: These people are aware of your product, but are not yet familiar enough to be aware of your products true value or differentiation vs competitors.

These customers may have seen you on Amazon when searching for “Avocado tool” but to them, you are just another image of an Avocado tool with a price attached to it.

They know they need an Avocado tool and they are thinking about you as one of them, but they need more information.

Here are your goals for the best Product Aware Amazon Influencer Campaigns:

Product Aware Campaign Goals:

Get featured on content that is focused entirely on your product, not a list or a guide.
Get featured on content that differentiates you from your competitors and focuses on your specific benefits.

At this stage, your potential customers are somewhat familiar with you.

Perhaps they’ve seen your Amazon ad, heard about you on a podcast or another YouTube video, but now they’re seriously kicking the tires.

They want to learn more and see what other people who they know, like and trust think about you.

So what types of things will they type in?

(Name of Your Product) Reviews
(Name of Your Product) Unboxing

So that’s exactly the type of content you want to be featured on so it shows up at the most critical time when people are looking for it.

Types of Content To Be Featured On:

Benefit Driven Review Articles & Videos
Benefit Driven Unboxing Articles & Videos
Traditional Product Review Articles & Videos
Amazon Live Influencer Live Streams on Amazon Live

What do I mean by benefit driven?

Let’s take an example of one of the best Amazon Influencer Marketing Campaigns for product aware customers.

Example: This Amazon Influencer example comes from Real Simple.

Why It Works: Look at the title: The $30 Kitchen Gadget That Changed My Life. This article could have been titled: “Hamilton Beach Food Processor Review”, however the goal of Amazon Influencers is to drive people to buy the products they recommend because they get a small commission every time someone buys. (SEE: How Much Should You Pay An Amazon Influencer to learn how much commission they earn per sale.)

The concept is called pre-staging.

By the time the person reads the article, they are already pre-staged in the frame of mind that the product is a game changer and they need it.

The review is simply the icing on the cake.

By the time they reach the Amazon listing from the link in the review, they have been ready to buy for quite some time.

But, what about “Hamilton Beach Food Processor Review”, do those types of videos and articles have their place?

Yes, they definitely do.

Customers are inherently skeptics.

You can tell them in your ads and product description that you will solve their problem, but hearing it from another source that they know, like and trust is far more powerful.

Plus, that’s if they even know you exist.

Building your own email list, social media followings and presence in Google with SEO is difficult and takes a lot of time.

Amazon Influencers already have large audiences.

Here’s Why:

In What is an Amazon Influencer? I explain that it is significantly quicker & easier to get featured by those who already have audiences of your target customers.

That said, you know that potential customers will go to Google and YouTube to search for: (Your Name) Review so you want to make sure there is ample content that shows up to help them make a decision.

1) Head to Referazon and Log in.

2) Search for things like: “Name of Competitor Review”, “Phone Case Review”, “Gear Review”

Your goal is to find the Amazon Influencers who do reviews on products like yours.

3) Then, build relationships with them so they will review your product.

This will help make the decision to purchase from you on Amazon simple because they will link to your product directly on Amazon.

How You Can Do It Too:

Speaking of of the decision process…

Decision Aware Amazon Influencer Marketing Campaigns

Decision Aware: These are the potential customers that are looking to solve a problem and know you are a solution to that problem but are not yet aware that you are the best value economically.

These potential customers are in the market and ready to buy, but need help getting over the hump.

Decision Aware Campaign Goals:

Get featured on content that offers deals, promotions, sales & more.
Get featured on gift guides.
Get featured on Amazon Live streams

This type of content is regularly shared across Amazon Influencer blogs, YouTube videos, social media posts and even to their email lists.

Here is what you will want to be featured on:

Types of Content To Be Featured On:

Deal, Sale, Promotion Articles,Videos & Posts on Social Media
Gift Guides Articles & Videos
Live streams from Amazon Live Influencers

Example: Let’s take a look at a few examples.

First up, The Future is Now has a popular video for those trying to learn what to buy for coffee lovers.

Why This Works: Gift guide videos and articles show up right when someone is specifically looking to purchase something for someone.

The reason they are searching is because they want the decision to be made quicker and easier for them so they rely on experts in the subject matter or ideas from others who share the same passions or hobbies.

In this video example, the links to the products recommended in the video are easy to find in the video description.

The viewer can learn about the product in the video and click through to the Amazon listing quickly & easily.

The other example comes from Android Central.

Why This Works: This type of content appears on Blogs & Social Media Channels of passionate enthusiasts. Their audiences actively engage with their content and take action on their recommendations. More importantly, they are actively looking for deals, sales and promotions.

So when they see a post about a deal, they take action.

How You Can Do It Too:

1) Head to Referazon and log in.

2) Search for content like: “Gifts for Coffee Lovers”, “Gifts for Runners” or “Car Charger Deal”

3) You will want to partner with the Amazon Influencers that publish this kind of content on YouTube and Blogs.

What’s more, you will already likely have relationships with Amazon Influencers by now.

Keep those relationships going by regularly offering deals to their audience each month that they can share on their Blogs, YouTube Channels and Social Media.