What Are Amazon Influencers?
What Are Amazon Influencers?
Amazon Influencers have an audience on a platform or many platforms and are also part of the Amazon Associates Program.
This platform could be:
Amazon Influencer Platforms:
- Blog
- YouTube
- Social Media (Facebook, Instagram, Twitter, Pinterest)
- Medium
- Niche-Specific Forums & Facebook Groups
- & More
Amazon Influencers come in all shapes and sizes too depending on their audience size. They are:
Amazon Influencer Types & Sizes:
- Mega Influencers
- Influencers
- Micro-Influencers
- Nano-Influencers
You see everyone from major media outlets like Today, publications like Good Housekeeping to blogs you know and love like Buzzfeed recommending products on Amazon.
But that’s not all.
Your favorite YouTubers, niche bloggers and people answering questions on Quora recommend products that solve problems, make things quicker & easier or address needs.
Want to see more Amazon Influencers in action? Check out: Amazon Influencer Examples to see examples across Blogs, YouTube, Twitch, Instagram, Twitter, Facebook, Medium, Pinterest & more.
Amazon Influencers have been around a very long time.
Sales referrals for commissions have been around since at least 1760 when Robert Wedgewood of Wedgewood China started using endorsements from the Royal Family to boost their pottery sales.
Amazon has been capitalizing on this since 1996 when they started the Amazon Associates Program.
That’s over 20 years that brands have been partnering with Amazon Affiliates to increase Amazon sales.
The Amazon Associates Program is the Amazons’ Affiliate Program whereby when someone sends a customer to Amazon to buy a product, they receive a commission from Amazon for that sale.
But it gets better.
Not only does the Amazon Affiliate get a commission for the sale of the product they referred to, but for anything, the customer buys over the next 24 hours on Amazon.
That’s a great deal!
The power in this is of course that there are over 1 million Amazon Affiliates out there right now referring sales to Amazon across every niche you could think of.
It’s the world’s largest Affiliate Program.
Amazon Influencers are part of the Amazon Associates Program.
With the recent rise in the popularity of the label of “Influencer”, Amazon has capitalized on this by labeling partners of their Amazon Associates Program with strong social media followings as Amazon Influencers.
The Amazon Influencer Program is a sub-program within the Amazon Associates Program that allows those with social media followings to apply.
The social media networks are:
Amazon Influencer Program Social Media Networks:
- YouTube
Amazon will evaluate criteria that haven’t been published to the public, but believed to be:
- Audience Size
- Audience Engagement
- Subject Matter of Content
- Quality of Content
Once approved to the Amazon Influencers Program, Amazon Influencers can build Amazon Influencer Shops of all of their favorite products.
Amazon Influencers then share the link to their shop across their social media channels.
