The Spot

13 Followers
·

Common Mistakes in Logo Design

Please note that this article is mainly aimed at beginners.

Image for post
Image for post

Say you’ve never done design before. Let’s say just today somebody asked you to do a logo for them, or you want to make one for yourself. So you’re wondering, What do I do to not screw it up? What should I avoid doing? These are precisely the things I wish I knew when I started.

Image for post
Image for post
My logo work (2020)

I’m in no way a professional myself, but I’ve been in your shoes and I can recognize some basic flaws you might not realize you’re doing. My way of working is constantly evolving over time to maximize my efficiency and the speed to get from the blank page to a final logo. In this article, I’ll go over some of the biggest mistakes and mention some resources and people that helped lead to this conclusion at the end, so you can check them for yourself.

1. Do not underestimate the research

Some questions to ask the client:

2. Do you think your audience recognizes your current logo? (If they have established identity already)

3. Who are your competitors?

4. How would you describe your company in one idea or one feeling?

5. Who is your target audience? (This is something you really wanna focus on, if the client is not aware of his audience, you’re gonna have to research it yourself. Creating a good logo identity is like being a matchmaker, you try to make a certain group of people fall in love with a given brand.)

6. Do you have any thoughts on color?

Checking the history of the company and its large landmarks is also helpful. You can ask other questions as well and guide your process, but usually, you wanna get the same answers.

2. Keep it simple and abstract

Image for post
Image for post
Nike swoosh designed by Carolyn Davidson

3. Avoid making the logo generic

Image for post
Image for post
Generic Cosmetics logo

4. Don’t include small elements in the logo

Image for post
Image for post
Most of the details on this logo are impossible to spot, so It renders them useless. (try out Logo Lab to test this on your logo)

5. Don’t forget about making the logo legible first

Image for post
Image for post

6. Don’t make your logo cluttered

Image for post
Image for post

To avoid logos being too close to other design elements and keep them tidy on the outside. I think the key to this is to use constant things, like the metrics of the logo itself that don’t change compared to specific values to create and define a negative space, so the logo always has space to breathe.

Image for post
Image for post
Example of using the negative space

7. Be careful about effects on logos

Image for post
Image for post

Recap.

Thanks for reading the article and I hope you’ve learned something!

If you’re confused or have some questions, hit me up on discord ThatOneSimon#9758

Image for post
Image for post

Additional resources for Logo Design:

Logo Lab - https://logolab.app/home

The Futur Academy -https://www.youtube.com/channel/UCqHuGF2axS8Yf89r1tUVS_A

Paid resources

Written by

Logo/Identity Designer & hobby artist, pianist

Sign up for The Spot's Newsletter

By The Spot

Sign up for our newsletter to receive short guides and tutorials on design, art, and more. Get weekly inspiration posts with featured work from our community. Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

We are a network that strive to offer younger creatives a way to learn, get instant feedback and create contacts and a network. Follow us to read tutorials, find inspiration, and more.

Get the Medium app