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Once You See This Amateur Mistake, You Can’t Unsee It

5 min readJun 8, 2025

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Surprised woman.
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Repeat after me, ‘I shall say this only once.’

We are all prone to repeating ourselves. We do it in conversations without thinking. That can be a tiny, teeny-weeny, itsy-bitsy annoying for those on the receiving end.

I read dozens of articles for my publication every week, and one thing that stands out is the unnecessary repetition of words or ideas. I’m talking about tautology.

I understand why those new to writing make these mistakes, but it is surprising how many seasoned writers don’t realise they do it. I find it a tiny, teeny-weeny, itsy-bitsy like the reading version of driving over a speed hump.

Tautology isn’t always a mistake, it is only considered a fault of style when unintentional. Intentional repetition can emphasise a thought or help the listener or reader understand a point. I’ve deliberately used it twice; although they mean the same thing, tiny, teeny-weeny, and itsy-bitsy sounds witsy.¹

Even if most of your readers tune it out, the people who matter: your future agent, editor, or publisher, will wince, and it could cost you dearly. Clear communication is best practice, and it puts you ahead of every other writer who isn’t…

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Malky McEwan
Malky McEwan

Written by Malky McEwan

Born storyteller. Born curious. Fascinated with what makes people tick and how the world works. https://malkymcewan.medium.com/subscribe

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