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THE MAGIC ART
The Rhetorical Device That Will Get You Speech Writing Offers
Learning to use it is easy — as easy as pie
“When learning fills the heart; the heart rules the head; and the head keeps its counsel.”
— Malky McEwan (circa 2025)
Repeating sounds, words, and phrases is a persuasive literary technique. The technique works on our brain’s preference for patterns; patterns create a more engaging reading experience.
I repeat, repetition helps you make your point and sounds more persuasive. It helps to repeat words if you want to appeal to the ear.
Unsurprisingly, the Greeks had a name for it.
Anadiplosis (ana-di-plo-sis) sounds like something you’d catch from licking an old library book. Don’t worry. Anadiplosis isn’t a communicable disease. It’s a sneaky rhetorical device those in the know have used in speeches, songs, and stories for centuries.
We hear anadiplosis used in impressive speeches and see it in persuasive writing. It’s the repetition of the last word of a sentence or clause at the beginning of the next.
