Your Clickthrough Rate Is Probably Better Than You Think

How your stats compare to boosted stories and more

Pexels

As an editor, I can see the stats for all articles on my publication (except earnings). I’ll share some insights with you.

Medium has a new and improved stats page; they’ve called it a ‘Reach funnel.’ My first thought, ‘Oh, this could be helpful!’ We get to see the number of presentations, views and reads on every article.

Wait, the only real difference from before is that we now know how many times Medium has presented your article to potential readers.

Take a look at this average set of stats:

Random screenshot by author

Presentations 435, but only 23 reads!

“Is that it?” Life is depressing enough without rubbing your unread story in your face, thank you very much. Feed clickthrough 6.9% — how bad is that?

Actually, it isn’t that bad.

Picture this: Joe’s phone buzzes. He’s about to leave the house, shoes half on, toast in one hand, car keys in the other. It’s an email from Medium with ‘Today’s Highlights,’ a list of 15 stories, each featuring an…