“Forever young”: How an Infinite Purpose Extends the Life of Your PR Strategy

While you can’t achieve immortality, your PR strategy definitely can — if you can master the “infinite game” approach. The purpose behind your communication should transcend the “momentum”; it’s just the beginning. To ensure your strategy outlives any time-bound goal, you must understand the broader impact you aim to achieve.

Too poetic? Let’s break it down.

A Purpose Beyond Finite Goals

The infinite mindset, as explained by Simon Sinek in his best-seller, The Infinite Game, is typically applied to leadership and business.. Leaders with this mindset seek continuous growth, collaboration, and leave a lasting legacy. Sinek’s concept of having a “Just Cause” encourages focusing on a larger picture, setting aside personal ego, and creating real impact through your work.

Finite games, (much like chess or football) have specific rules and goals — such as gaining more readers or followers, higher conversion rates or increased notoriety and reputation. If you don’t want your brand to be similarly confined, you need to build a purpose-driven strategy with your team.

Playing the Infinite Game in PR

When developing a communication strategy to enhance your Public Relations presence, it’s crucial to adopt an infinite mindset. This means your strategy should be designed and executed with that infinite goal in mind. While some actions are inevitably aligned with the present, there should be a timeless purpose enveloping the whole strategy. Imagine your brand thriving in 2105. How did it get there, and what role did PR play?

Leading a brand with an infinite mindset means all your strategies aim at higher goals. This increases your chances of achieving innovation, creating a disruptive business, impacting your team’s careers and making a significant social contribution. It also keeps your perspective fresh, helping you anticipate trends and how you’ll fit into future contexts.

As your brand grows and evolves, so should your public presence. Expand your horizons beyond the sector, establishing the brand and its spokespeople as thought-leaders and reliable societal resources.

Building a reputation takes time, patience and valuable insights. It’s not just about the money: understanding how your brand checks all these boxes can be challenging. Ensure you partner with a PR firm that embraces an infinite mindset, capable of expanding your influence over time. With this approach, your brand will prosper and fulfil a purpose greater than itself.