“Summertime and the livin’s easy”: 4 ways to reset your communication strategy and conquer the Rentrée season
We all need a break sometimes — and summer is the perfect time to recharge — not only on a personal level but professionally as well.
While New Year’s is traditionally when we set our goals and resolutions, summer also offers a great opportunity to evaluate whether you’re on the right track to achieving them. It’s the ideal moment to rethink your current strategies, review trends and gather updates from your clients, setting the stage for a fresh start after summer.
Taking such a break offers many benefits, but it can be hard to know where to begin. So here are four ways to reset your communication efforts, realign your “chakras,” and implement a stronger strategy come September.
1 | Pause & reflect
Use this time to revisit the goals you set earlier in the year and assess your progress. Analyze the data to understand which decisions have worked well and which haven’t. This reflection will help clarify your path forward. Feedback is crucial, so connect with those who impact your results the most — your team and clients. Get their perspectives on how the past months have gone and what they’d like to do differently.
2 | Explore new tools
Technology is always advancing, so take this opportunity to explore new tools that could benefit your work, your team and your clients in the near future. If you’ve been curious about AI, project management software, productivity apps or automation tools, now is the time to investigate whether any new platforms could help you be more effective. At the same time, check in with your team to see if there are any skills they feel they’re lacking, and consider organizing some training sessions before September.
3 | Bond with the team
A slower pace during the summer might mean that everyone has a bit more time and mental space to connect. Consider organizing team activities — whether work-related, like brainstorming sessions, team-led workshops, and creative challenges, or social, such as an after-work gathering, a lunch out, or a group reading session. These activities can help you connect with colleagues, reinforce team spirit, and ensure that everyone is on the same page as you prepare for the Rentrée.
4 | Plan ahead
Like that diligent ant preparing for winter, use this time to set some new goals and develop a strategic plan to achieve them. Assess whether you have everything you need to succeed and if not, determine what’s necessary to bridge the gap. Keep in mind that results often take time to materialize, so be patient. Work closely with your team to craft a plan that ensures everyone’s contributions are integral to reaching your objectives.
Enjoy the silly season to its fullest, and make sure you get some rest as well. Then, take the opportunity to reassess your business and prepare for the upcoming season with a fresh perspective, alongside your team.
