The Tana Toraja region in Sulawesi as seen from the air.

Building Schools is Building Coffee

Starbucks Reserve Sulawesi Pango Pango

by Tim Scharrer, director green coffee trading at Starbucks Coffee Company

The first thing to know about Sulawesi, one of the main islands in Indonesia, is its incredible remoteness. From the airport, the coffee region is ten hours by car. Six of those hours are on rocky, unpaved, mountain roads. But the rich, beautiful landscape is like nowhere else on Earth. We have been buying coffee from the people of Sulawesi for over 20 years and from the beginning understood our relationship was a long-term investment in coffee.

We’re constantly working with farmers to improve quality. The benefit is obvious and immediate for all: Farmers can offer their coffee at a higher price and we have access to more of the high quality coffee we love. But that’s just the beginning. The farmer is just the start. It’s not one woman or man. It’s an entire community that makes coffee possible.

The Sapan Kindergarten, one of the schools opened in Sulawesi.

For a long time school fees in Sulawesi were too expensive for most households. It was critical for these remote villages to solve the problem of providing their children with access to better education. So we teamed up with the local cooperative to help fund the building of 14 primary schools to serve the families and children of the region.

A ribbon-cutting ceremony took place outside one of the recently constructed schools, the new Sapan Kindergarten building. The school was simple: 3 classrooms, storage, and a schoolyard. One of the village community leaders pointed out that before the school was constructed, a gathering like this would have happened out in the open — without access to water or sanitary facilities. I remember thinking this project was going to have an even bigger effect on this community than I’d realized.

Because of the cooperation of the local community, coffee farmers, and Starbucks — many more children have access to education. To be a small part of that is a good feeling.

I encourage you to think about this next time you enjoy a sip of coffee. Consider how far it has come. Consider those involved in its journey. And consider what we can do together to improve the lives of everyone who is involved in its creation.


Sulawesi Pango Pango

Earthy aromas with spicy herbal notes and a chocolaty finish.

Body: Full
Acidity: Low
Altitude: 3,900–5,500 feet
Processing Method: Semi-washed
Complementary Flavors: Cheese, shortbread and chocolate

Limited availability: Select stores and online

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